P.S. Krishna Pai begins PAIS as a small silver jewellery shop.
Kottayam, Kerala · Est. 1972 · 55 Years of Trust
Five decades.
One legacy.
For over five decades, PAIS has been part of the jewellery journey of families in Kottayam. From a small silver shop in 1972 to a growing retail and wholesale business, our journey has always been built on quality, trust and lasting relationships.
01 · The Beginning
A small beginning in silver
In 1972, P.S. Krishna Pai started PAIS as a small silver jewellery shop. The vision was simple: offer good quality jewellery, be honest with customers, and build relationships that last.
02 · Generations Story
Growing with generations
With the trust of our customers, PAIS grew from silver into gold jewellery and expanded with new showrooms. What began as a local shop became a jewellery business serving generations of families.
03 · Milestones
Silver at our roots.
The journey continued with important milestones, including our second gold showroom in 2001 and a dedicated silver showroom in 2009. Silver remained an important part of the PAIS story and its roots.
04 · Today
A new chapter, same values
As the way people shop evolved, PAIS began connecting with customers through Instagram and online channels. In June 2026, we entered wholesale, expanding our reach while staying true to what has always defined us: Quality. Purity. Trust. Personal service.
A Journey Through Time
Milestones that
Milestones that
shaped PAIS.
Second gold showroom opens, marking a new stage of growth.
A dedicated silver showroom strengthens the brand's silver roots.
PAIS enters wholesale while continuing its retail and digital journey.
Our Story
Built slowly.
Built slowly.
Built to last.
PAIS Jewellery began with a simple philosophy: offer good quality jewellery, be honest with customers, and build relationships that last. What followed was a journey shaped by generations, changing tastes and the enduring value of trust.